You shouldn't need 10 apps to run one shop.
Every feature in Boutiqly was built because a real boutique owner was wasting time doing it the hard way. Here's what changes when everything works together.
See how the pieces work together
The whole shop, working from one place.
Watch the overview first, then explore the individual features below. Boutiqly connects the everyday systems that keep your customers, team, and shop moving.
What Boutiqly actually does for you
Included in all plans
The essentials every shop needs to stay connected and visible.
All-in-One Inbox
Stop losing customers in your DMs
You've got messages coming in from Instagram, Facebook, email, and your website — and they're slipping through the cracks. Boutiqly pulls every conversation into one inbox so no customer ever feels ignored, and you always know exactly where you left off.
Email Marketing
Send the right message to the right customer — without guessing
Blasting the same email to your whole list and wondering why nobody opens it? Boutiqly lets you segment your customers by what they've bought, how often they shop, and what they care about — so every message feels personal, not generic.
Social Media Scheduling
Post consistently without living on your phone
You know showing up on social matters. But between opening the store, helping customers, and closing out the day — it never happens. Boutiqly lets you sit down once, plan your whole week, and schedule everything across every platform in one go.
Reviews and Reputation
Your happy customers aren't leaving reviews. Let's fix that.
Most people only leave reviews when they're upset. Boutiqly flips that by automatically asking your satisfied customers to share their experience — at exactly the right moment. More reviews, better ratings, more new customers walking through your door.
Included in Boutiqly + Plus
Add structure and repeatable systems as your shop grows.
Automations
Let your follow-ups run themselves
Every customer who walks out your door is a future sale — if you stay in touch. Boutiqly sends your welcome messages, birthday offers, post-purchase thank-yous, and win-back campaigns automatically. You set it up once. It works forever.
Team Hiring and Management
Stop being the only one who knows how everything works
When your team has to ask you everything, nothing moves without you. Boutiqly gives each staff member exactly the access they need — no more, no less — so your team can work independently and you can actually step away.
Included in Boutiqly Plus
Advanced capabilities for deeper customer relationships and growth.
Courses and Memberships
Build deeper customer relationships beyond the sale
Create courses, memberships, and recurring experiences that give your customers more reasons to stay connected to your shop.
Analytics and Reporting
Know what's actually working — instead of guessing
You're spending time and money on marketing, but you don't really know what's bringing people in. Boutiqly shows you which campaigns drove sales, which customers are worth the most, and where you're losing people — so you can make decisions based on facts, not feelings.
Built for Real Boutiques
Every feature designed with your success in mind
Running a consignment shop or pop-up market? We built something just for you.
These add-ons handle the parts of your business that generic software completely ignores.
Stop tracking vendor payouts in a spreadsheet at midnight
Managing 20 vendors in a notebook — or worse, a spreadsheet — is a full-time job you didn't sign up for. Boutiqly's consignment add-on handles vendor agreements, tracks what's sold, and calculates payouts automatically. Your vendors get transparency. You get your time back.
Run your market without the back-and-forth chaos
Coordinating a pop-up market means juggling vendor applications, booth assignments, payments, and a hundred emails. Boutiqly's market add-on puts all of it in one place — so you can run a polished, professional event without the inbox explosion.
Ready to Transform Your Shop?
Start your 7-day free trial and experience the power of an all-in-one retail platform.
Frequently Asked Questions
Free Weekly Tips
Run a smarter boutique.
One tip at a time.
Practical advice on customer communication, marketing, follow-up, and more.
Written by Katy, usually on Sunday nights.